Color

#fe1b35

#fe1b35
hex#fe1b35
rgbrgb(254, 27, 53)
hslhsl(353, 99%, 55%)
oklchoklch(0.635 0.248 24.3)
Closest name: red (#ff0000)Relative luminance 0.2211

Colors that go with #fe1b35

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1bfee3

#fe1ba7 · #fe721b

#35fe1b · #1b35fe

Split-complementary

Open in tool →

#1bfe72 · #1ba7fe

#a7fe1b · #1bfee3 · #721bfe

Contrast

#fe1b35 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #e9011c as the text (4.68:1)
  • AAA: use #b20116 as the text (7.22:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #fe5d6f as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe1b35 as the background.

Brands using this color

Fonts for this mood

#fe1b35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe1b35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe1b35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe1b35-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md