Color
#dd032f
#dd032frgb(221, 3, 47)hsl(348, 97%, 44%)oklch(0.567 0.228 22.8)Colors that go with #dd032f
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #dd032f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #dd032f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #dd032f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #dd032f in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dd032f, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #dd032f: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #dd032f: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #dd032f: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #dd032f
Tints & shades
Harmonies
Contrast
| #dd032f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.09:1 | pass | pass | fail |
|
Aaon black | 4.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd032f as the background.
Brands using this color
- Target : Expect More. Pay Less.primary · #dc142c · Δ0.794
- Wendy'sprimary · #dd1438 · Δ0.929
- KFCprimary · #e4002b · Δ1.458
- KFCsecondary · #e4002b · Δ1.458
- NASCARsecondary · #e4002b · Δ1.458
- Budweiserprimary · #dc041c · Δ1.541
- Cartieraccent · #d50032 · Δ1.749
- Pinterestprimary · #e40424 · Δ1.752
- Walgreensprimary · #e31836 · Δ1.771
- Toyotasecondary · #e10a1d · Δ1.789
- Wells Fargoprimary · #d71e28 · Δ1.792
- Costcoprimary · #e31837 · Δ1.793
- Red Bullsecondary · #db0a40 · Δ1.811
- Tiffany & Co.secondary · #e50739 · Δ1.923
Fonts for this mood
#dd032f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #dd032f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/dd032f-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md