Color

#b50326

#b50326
hex#b50326
rgbrgb(181, 3, 38)
hslhsl(348, 97%, 36%)
oklchoklch(0.489 0.196 22.4)
Closest name: Akai Red (#bc012e)Relative luminance 0.1003

Colors that go with #b50326

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03b591

#b5037f · #b53803

#26b503 · #0326b5

Split-complementary

Open in tool →

#03b538 · #037fb5

#7fb503 · #03b591 · #3803b5

Contrast

#b50326 as textRatioAAAA largeAAAFix
Aaon white
6.99:1passpassfail
  • AAA: use #b00325 as the text (7.28:1)
Aaon black
3.01:1failpassfail
  • AA: use #ec0432 as the text (4.63:1)
  • AAA: use #fd5e7e as the text (7.08:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b50326 as the background.

Brands using this color

Fonts for this mood

#b50326 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b50326
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b50326 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b50326-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md