Color

#970220

#970220
hex#970220
rgbrgb(151, 2, 32)
hslhsl(348, 97%, 30%)
oklchoklch(0.428 0.171 21.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0673

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029779

#97026a · #972f02

#209702 · #022097

Split-complementary

Open in tool →

#02972f · #026a97

#6a9702 · #029779 · #2f0297

Contrast

#970220 as textRatioAAAA largeAAAFix
Aaon white
8.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #ec0432 as the text (4.63:1)
  • AAA: use #fd5e7e as the text (7.08:1)
  • AA: or shift the background to #b8b8b8 (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970220 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970220 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970220
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970220 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970220-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md