Color

#dc327f

#dc327f
hex#dc327f
rgbrgb(220, 50, 127)
hslhsl(333, 71%, 53%)
oklchoklch(0.603 0.212 358.7)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1903

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32dc90

#dc32d4 · #dc3b32

#7fdc32 · #327fdc

Split-complementary

Open in tool →

#32dc3b · #32d4dc

#d4dc32 · #32dc90 · #3b32dc

Contrast

#dc327f as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #db2979 as the text (4.56:1)
  • AAA: use #a61c5a as the text (7.15:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.81:1passpassfail
  • AAA: use #e76fa5 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc327f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc327f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc327f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc327f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc327f-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md