Color

#327fdc

#327fdc
hex#327fdc
rgbrgb(50, 127, 220)
hslhsl(213, 71%, 53%)
oklchoklch(0.597 0.16 255.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dc9032

#32d4dc · #3b32dc

#dc327f · #7fdc32

Split-complementary

Open in tool →

#dc3b32 · #d4dc32

#dc32d4 · #dc9032 · #32dc3b

Contrast

#327fdc as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #2474d6 as the text (4.62:1)
  • AAA: use #1b58a1 as the text (7.1:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.2:1passpassfail
  • AAA: use #5e9ae4 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327fdc as the background.

Brands using this color

Fonts for this mood

#327fdc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327fdc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327fdc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327fdc-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md