Color
#dc181f
#dc181frgb(220, 24, 31)hsl(358, 80%, 48%)oklch(0.57 0.222 27.2)Colors that go with #dc181f
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #dc181f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #dc181f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #dc181f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #dc181f in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc181f, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #dc181f: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #dc181f in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #dc181f: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and McDonald's's brand system, as the accent.
Real palettes that use #dc181f
Tints & shades
Harmonies
Contrast
| #dc181f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.01:1 | pass | pass | fail |
|
Aaon black | 4.19:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc181f as the background.
Brands using this color
- MAC Cosmeticssecondary · #da1717 · Δ0.642
- Pinterestsecondary · #dd0e0e · Δ0.842
- Budweiserprimary · #dc041c · Δ0.845
- Toyotasecondary · #e10a1d · Δ0.99
- Lay'saccent · #df2027 · Δ1.031
- Codecademyaccent · #dc2626 · Δ1.055
- Wells Fargoprimary · #d71e28 · Δ1.091
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.133
- McDonald'ssecondary · #da291c · Δ1.43
- Formula 1secondary · #e10600 · Δ1.443
- Burberrysecondary · #d5151f · Δ1.514
- State Farmprimary · #d62311 · Δ1.629
- Pinterestprimary · #e40424 · Δ1.671
- Lenovosecondary · #e1251b · Δ1.717
- WWEsecondary · #e40707 · Δ1.721
- Netflixprimary · #e50914 · Δ1.747
- Nintendosecondary · #e60012 · Δ1.937
- M&M'ssecondary · #d70100 · Δ1.948
Fonts for this mood
#dc181f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #dc181f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/dc181f-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md