Color
#dc040f
#dc040frgb(220, 4, 15)hsl(357, 96%, 44%)oklch(0.563 0.229 28.2)Colors that go with #dc040f
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #dc040f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #dc040f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #dc040f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #dc040f in 5 real palettes, including Wired's brand system and Maple, as the accent.
Blue #0000ff
shipped9 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc040f, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #dc040f: 13 real palettes, including State Farm's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #dc040f: 5 real palettes, including Databricks's brand system and Replit's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #dc040f in 7 real palettes, including Lay's's brand system and Tabloid, as the lead colour.
Real palettes that use #dc040f
Tints & shades
Harmonies
Contrast
| #dc040f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.16:1 | pass | pass | fail |
|
Aaon black | 4.07:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc040f as the background.
Brands using this color
- Pinterestsecondary · #dd0e0e · Δ0.483
- Budweiserprimary · #dc041c · Δ0.669
- MAC Cosmeticssecondary · #da1717 · Δ0.738
- Formula 1secondary · #e10600 · Δ1.159
- M&M'ssecondary · #d70100 · Δ1.187
- Toyotasecondary · #e10a1d · Δ1.302
- Burberrysecondary · #d5151f · Δ1.478
- WWEsecondary · #e40707 · Δ1.707
- State Farmprimary · #d62311 · Δ1.749
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.779
- Netflixprimary · #e50914 · Δ1.931
- Lay'saccent · #df2027 · Δ1.942
- Codecademyaccent · #dc2626 · Δ1.999
Fonts for this mood
#dc040f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #dc040f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/dc040f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md