# #dc040f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc040f`
- RGB: rgb(220, 4, 15)
- HSL: hsl(357, 96%, 44%)
- OKLCH: oklch(0.563 0.229 28.2)
- Relative luminance: 0.1534
- Nearest named color: Angry Tomato (#d82029, Δ 1.737) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc040f

## Tints & shades

- Tints (toward white): #f50511, #fa1e29, #fb3741, #fc555d, #fc6e75, #fd878d, #fda5a9, #febec1, #fedcde, #fff5f5
- Shades (toward black): #c8040e, #b4040c, #a0030b, #8c030a, #780208, #640207, #500206, #3c0104, #280103, #140001

## Harmonies

- Complementary: #04dcd1
- Analogous: #dc047b, #dc6504
- Triadic: #0fdc04, #040fdc
- Split-complementary: #04dc65, #047bdc
- Tetradic: #7bdc04, #04dcd1, #6504dc

## Colors that go with #dc040f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc040f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc040f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc040f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc040f in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc040f, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc040f: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc040f: 17 real palettes, including State Farm's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dc040f: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b4040c (7.09:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0510 (4.56:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #fc646c (7.18:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.483) — https://brandsweets.com/colors/brands/pinterest-com
- **Budweiser** — primary #dc041c (Δ 0.669) — https://brandsweets.com/colors/brands/budweiser-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.738) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Formula 1** — secondary #e10600 (Δ 1.159) — https://brandsweets.com/colors/brands/formula1-com
- **M&M's** — secondary #d70100 (Δ 1.187) — https://brandsweets.com/colors/brands/mms-com
- **Toyota** — secondary #e10a1d (Δ 1.302) — https://brandsweets.com/colors/brands/toyota-com
- **Burberry** — secondary #d5151f (Δ 1.478) — https://brandsweets.com/colors/brands/burberry-com
- **Wells Fargo** — primary #d71e28 (Δ 1.688) — https://brandsweets.com/colors/brands/wellsfargo-com
- **WWE** — secondary #e40707 (Δ 1.707) — https://brandsweets.com/colors/brands/wwe-com
- **State Farm** — primary #d62311 (Δ 1.749) — https://brandsweets.com/colors/brands/statefarm-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.779) — https://brandsweets.com/colors/brands/target-com
- **Ferrari** — primary #d40000 (Δ 1.791) — https://brandsweets.com/colors/brands/ferrari-com
- **Netflix** — primary #e50914 (Δ 1.931) — https://brandsweets.com/colors/brands/netflix
- **Lay's** — accent #df2027 (Δ 1.942) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 1.999) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc040f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc040f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.