Color

#da4953

#da4953
hex#da4953
rgbrgb(218, 73, 83)
hslhsl(356, 66%, 57%)
oklchoklch(0.61 0.181 20.4)
Closest name: Anarchist (#db304a)Relative luminance 0.203

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49dad0

#da499b · #da8849

#53da49 · #4953da

Split-complementary

Open in tool →

#49da88 · #499bda

#9bda49 · #49dad0 · #8849da

Contrast

#da4953 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #d73c47 as the text (4.54:1)
  • AAA: use #a9232c as the text (7.09:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #e3787f as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4953 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4953 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4953
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4953 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4953-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md