Color
#da101e
#da101ergb(218, 16, 30)hsl(356, 86%, 46%)oklch(0.563 0.224 26.7)Colors that go with #da101e
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #da101e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #da101e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #da101e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #da101e in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da101e, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #da101e: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #da101e: 17 real palettes, including Target : Expect More. Pay Less.'s brand system and State Farm's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #da101e: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #da101e
Tints & shades
Harmonies
Contrast
| #da101e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.15:1 | pass | pass | fail |
|
Aaon black | 4.07:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da101e as the background.
Brands using this color
- Budweiserprimary · #dc041c · Δ0.468
- MAC Cosmeticssecondary · #da1717 · Δ0.663
- Wells Fargoprimary · #d71e28 · Δ0.946
- Burberrysecondary · #d5151f · Δ0.967
- Pinterestsecondary · #dd0e0e · Δ0.989
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.152
- Toyotasecondary · #e10a1d · Δ1.373
- M&M'ssecondary · #d70100 · Δ1.483
- Codecademyaccent · #dc2626 · Δ1.666
- Lay'saccent · #df2027 · Δ1.669
- State Farmprimary · #d62311 · Δ1.694
- Formula 1secondary · #e10600 · Δ1.745
- McDonald'ssecondary · #da291c · Δ1.928
- Ferrariprimary · #d40000 · Δ1.93
Fonts for this mood
#da101e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #da101e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/da101e-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md