Color

#da012d

#da012d
hex#da012d
rgbrgb(218, 1, 45)
hslhsl(348, 99%, 43%)
oklchoklch(0.561 0.226 23)
Closest name: crimson (#dc143c)Relative luminance 0.1512

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01daaf

#da0199 · #da4201

#2dda01 · #012dda

Split-complementary

Open in tool →

#01da42 · #0199da

#99da01 · #01daaf · #4201da

Contrast

#da012d as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #b20124 as the text (7.18:1)
Aaon black
4.02:1failpassfail
  • AA: use #e90130 as the text (4.51:1)
  • AAA: use #fe5d7d as the text (7.08:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da012d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da012d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da012d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da012d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da012d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md