# #da012d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da012d`
- RGB: rgb(218, 1, 45)
- HSL: hsl(348, 99%, 43%)
- OKLCH: oklch(0.561 0.226 23)
- Relative luminance: 0.1512
- Nearest named color: crimson (#dc143c, Δ 1.589) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da012d

## Tints & shades

- Tints (toward white): #f90133, #fe1644, #fe345c, #fe4d71, #fe6c89, #fe859d, #ffa4b6, #ffbdca, #ffdbe3, #fff5f7
- Shades (toward black): #c60128, #b20124, #9d0120, #89011c, #7a0119, #650115, #510011, #3d000c, #290008, #140004

## Harmonies

- Complementary: #01daaf
- Analogous: #da0199, #da4201
- Triadic: #2dda01, #012dda
- Split-complementary: #01da42, #0199da
- Tetradic: #99da01, #01daaf, #4201da

## Colors that go with #da012d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da012d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da012d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #da012d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da012d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #da012d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #da012d in 6 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da012d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da012d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20124 (7.18:1)
- On black (#000000): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90130 (4.51:1); AA: background → #f0f0f0 (4.58:1); AAA: text → #fe5d7d (7.08:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.026) — https://brandsweets.com/colors/brands/target-com
- **Cartier** — accent #d50032 (Δ 1.188) — https://brandsweets.com/colors/brands/cartier-com
- **Wendy's** — primary #dd1438 (Δ 1.378) — https://brandsweets.com/colors/brands/wendys-com
- **Budweiser** — primary #dc041c (Δ 1.46) — https://brandsweets.com/colors/brands/budweiser-com
- **Wells Fargo** — primary #d71e28 (Δ 1.594) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Five Guys** — secondary #d21033 (Δ 1.603) — https://brandsweets.com/colors/brands/fiveguys-com
- **Burberry** — secondary #d5151f (Δ 1.777) — https://brandsweets.com/colors/brands/burberry-com
- **Tim Hortons** — secondary #d0142c (Δ 1.949) — https://brandsweets.com/colors/brands/timhortons-com
- **Red Bull** — secondary #db0a40 (Δ 1.963) — https://brandsweets.com/colors/brands/redbull-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da012d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da012d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.