Color
#d9171d
#d9171drgb(217, 23, 29)hsl(358, 81%, 47%)oklch(0.563 0.221 27.4)Colors that go with #d9171d
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d9171d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d9171d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d9171d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #d9171d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d9171d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #d9171d: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #d9171d in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #d9171d: 17 real palettes, including State Farm's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Real palettes that use #d9171d
Tints & shades
Harmonies
Contrast
| #d9171d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.13:1 | pass | pass | fail |
|
Aaon black | 4.09:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d9171d as the background.
Brands using this color
- MAC Cosmeticssecondary · #da1717 · Δ0.409
- Wells Fargoprimary · #d71e28 · Δ0.817
- Budweiserprimary · #dc041c · Δ0.83
- Burberrysecondary · #d5151f · Δ0.89
- Pinterestsecondary · #dd0e0e · Δ0.973
- State Farmprimary · #d62311 · Δ1.311
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.358
- M&M'ssecondary · #d70100 · Δ1.454
- Codecademyaccent · #dc2626 · Δ1.474
- Toyotasecondary · #e10a1d · Δ1.543
- McDonald'ssecondary · #da291c · Δ1.6
- Lay'saccent · #df2027 · Δ1.634
- Formula 1secondary · #e10600 · Δ1.774
- Burger Kingprimary · #d62300 · Δ1.78
- Ferrariprimary · #d40000 · Δ1.891
Fonts for this mood
#d9171d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d9171d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d9171d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md