Color

#d5396b

#d5396b
hex#d5396b
rgbrgb(213, 57, 107)
hslhsl(341, 65%, 53%)
oklchoklch(0.591 0.194 6.4)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1813

Colors that go with #d5396b

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39d5a4

#d539b8 · #d55639

#6bd539 · #396bd5

Split-complementary

Open in tool →

#39d556 · #39b8d5

#b8d539 · #39d5a4 · #5639d5

Contrast

#d5396b as textRatioAAAA largeAAAFix
Aaon white
4.54:1passpassfail
  • AAA: use #a4234c as the text (7.18:1)
Aaon black
4.63:1passpassfail
  • AAA: use #e27497 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d5396b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d5396b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d5396b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d5396b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d5396b-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md