Color

#396bd5

#396bd5
hex#396bd5
rgbrgb(57, 107, 213)
hslhsl(221, 65%, 53%)
oklchoklch(0.552 0.172 263)
Closest name: God of Rain (#4466cc)Relative luminance 0.1619

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5a439

#39b8d5 · #5639d5

#d5396b · #6bd539

Split-complementary

Open in tool →

#d55639 · #b8d539

#d539b8 · #d5a439 · #39d556

Contrast

#396bd5 as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #2552b1 as the text (7.19:1)
Aaon black
4.24:1failpassfail
  • AA: use #4271d7 as the text (4.57:1)
  • AAA: use #7094e1 as the text (7.01:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396bd5-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md