Color

#d5347a

#d5347a
hex#d5347a
rgbrgb(213, 52, 122)
hslhsl(334, 66%, 52%)
oklchoklch(0.591 0.203 359.4)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1801

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34d58f

#d534cb · #d53f34

#7ad534 · #347ad5

Split-complementary

Open in tool →

#34d53f · #34cbd5

#cbd534 · #34d58f · #3f34d5

Contrast

#d5347a as textRatioAAAA largeAAAFix
Aaon white
4.56:1passpassfail
  • AAA: use #a5225b as the text (7.05:1)
Aaon black
4.6:1passpassfail
  • AAA: use #e26fa1 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d5347a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d5347a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d5347a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d5347a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d5347a-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md