Color

#da4988

#da4988
hex#da4988
rgbrgb(218, 73, 136)
hslhsl(334, 66%, 57%)
oklchoklch(0.623 0.189 357.3)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2145

Colors that go with #da4988

Cadet Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49da9b

#da49d0 · #da5349

#88da49 · #4988da

Split-complementary

Open in tool →

#49da53 · #49d0da

#d0da49 · #49da9b · #5349da

Contrast

#da4988 as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #d5347a as the text (4.56:1)
  • AAA: use #a5225b as the text (7.05:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.29:1passpassfail
  • AAA: use #e26fa1 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4988 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4988 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4988
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4988 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4988-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md