Color

#d4408a

#d4408a
hex#d4408a
rgbrgb(212, 64, 138)
hslhsl(330, 63%, 54%)
oklchoklch(0.606 0.195 353.9)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.195

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40d48a

#d440d4 · #d44040

#8ad440 · #408ad4

Split-complementary

Open in tool →

#40d440 · #40d4d4

#d4d440 · #40d48a · #4040d4

Contrast

#d4408a as textRatioAAAA largeAAAFix
Aaon white
4.29:1failpassfail
  • AA: use #d23785 as the text (4.54:1)
  • AAA: use #a22563 as the text (7.04:1)
  • AA: or shift the background to #0d0d0d (4.53:1)
Aaon black
4.9:1passpassfail
  • AAA: use #df72a8 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d4408a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d4408a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d4408a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d4408a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d4408a-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md