Color

#d31243

#d31243
hex#d31243
rgbrgb(211, 18, 67)
hslhsl(345, 84%, 45%)
oklchoklch(0.555 0.215 16.9)
Closest name: crimson (#dc143c)Relative luminance 0.1469

Colors that go with #d31243

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12d3a3

#d312a3 · #d34312

#43d312 · #1243d3

Split-complementary

Open in tool →

#12d343 · #12a3d3

#a3d312 · #12d3a3 · #4312d3

Contrast

#d31243 as textRatioAAAA largeAAAFix
Aaon white
5.33:1passpassfail
  • AAA: use #ae0f37 as the text (7.18:1)
Aaon black
3.94:1failpassfail
  • AA: use #e61448 as the text (4.56:1)
  • AAA: use #f2698b as the text (7.17:1)
  • AA: or shift the background to #ededed (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d31243 as the background.

Brands using this color

Fonts for this mood

#d31243 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d31243
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d31243 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d31243-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md