Color

#ef4872

#ef4872
hex#ef4872
rgbrgb(239, 72, 114)
hslhsl(345, 84%, 61%)
oklchoklch(0.649 0.203 10.1)
Closest name: Flamboyant Flamingo (#f74480)Relative luminance 0.242

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48efc5

#ef48c5 · #ef7248

#72ef48 · #4872ef

Split-complementary

Open in tool →

#48ef72 · #48c5ef

#c5ef48 · #48efc5 · #7248ef

Contrast

#ef4872 as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #e61448 as the text (4.61:1)
  • AAA: use #ae0f37 as the text (7.18:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.84:1passpassfail
  • AAA: use #f2698b as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef4872 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef4872 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef4872
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef4872 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef4872-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md