Color

#d10038

#d10038
hex#d10038
rgbrgb(209, 0, 56)
hslhsl(344, 100%, 41%)
oklchoklch(0.545 0.219 19.3)
Closest name: Akari Red (#c90b42)Relative luminance 0.1384

Colors that go with #d10038

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00d199

#d100a0 · #d13100

#38d100 · #0038d1

Split-complementary

Open in tool →

#00d131 · #00a0d1

#a0d100 · #00d199 · #3100d1

Contrast

#d10038 as textRatioAAAA largeAAAFix
Aaon white
5.57:1passpassfail
  • AAA: use #b30030 as the text (7.1:1)
Aaon black
3.77:1failpassfail
  • AA: use #eb003f as the text (4.6:1)
  • AAA: use #ff5c87 as the text (7.13:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d10038 as the background.

Brands using this color

Fonts for this mood

#d10038 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d10038
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d10038 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d10038-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md