Color

#bd0032

#bd0032
hex#bd0032
rgbrgb(189, 0, 50)
hslhsl(344, 100%, 37%)
oklchoklch(0.505 0.203 19.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1105

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd8a

#bd0091 · #bd2c00

#32bd00 · #0032bd

Split-complementary

Open in tool →

#00bd2c · #0091bd

#91bd00 · #00bd8a · #2c00bd

Contrast

#bd0032 as textRatioAAAA largeAAAFix
Aaon white
6.54:1passpassfail
  • AAA: use #b30030 as the text (7.1:1)
Aaon black
3.21:1failpassfail
  • AA: use #eb003f as the text (4.6:1)
  • AAA: use #ff5c87 as the text (7.13:1)
  • AA: or shift the background to #d6d6d6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0032 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd0032 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0032
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0032 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0032-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md