Color

#d04976

#d04976
hex#d04976
rgbrgb(208, 73, 118)
hslhsl(340, 59%, 55%)
oklchoklch(0.602 0.174 3.4)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1948

Colors that go with #d04976

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49d0a3

#d049b9 · #d05f49

#76d049 · #4976d0

Split-complementary

Open in tool →

#49d05f · #49b9d0

#b9d049 · #49d0a3 · #5f49d0

Contrast

#d04976 as textRatioAAAA largeAAAFix
Aaon white
4.29:1failpassfail
  • AA: use #ce4070 as the text (4.57:1)
  • AAA: use #a22a52 as the text (7.03:1)
  • AA: or shift the background to #0d0d0d (4.53:1)
Aaon black
4.9:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d04976 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d04976 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d04976
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d04976 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d04976-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md