Color

#d04372

#d04372
hex#d04372
rgbrgb(208, 67, 114)
hslhsl(340, 60%, 54%)
oklchoklch(0.595 0.18 4.1)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1864

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43d0a1

#d043b9 · #d05b43

#72d043 · #4372d0

Split-complementary

Open in tool →

#43d05b · #43b9d0

#b9d043 · #43d0a1 · #5b43d0

Contrast

#d04372 as textRatioAAAA largeAAAFix
Aaon white
4.44:1failpassfail
  • AA: use #cf3f6f as the text (4.57:1)
  • AAA: use #a32952 as the text (7.01:1)
  • AA: or shift the background to #080808 (4.51:1)
Aaon black
4.73:1passpassfail
  • AAA: use #dd789a as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d04372 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d04372 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d04372
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d04372 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d04372-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md