Color

#d0010b

#d0010b
hex#d0010b
rgbrgb(208, 1, 11)
hslhsl(357, 99%, 41%)
oklchoklch(0.539 0.22 28.3)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1346

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d0c6

#d00173 · #d05e01

#0bd001 · #010bd0

Split-complementary

Open in tool →

#01d05e · #0173d0

#73d001 · #01d0c6 · #5e01d0

Contrast

#d0010b as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #b2010a as the text (7.24:1)
Aaon black
3.69:1failpassfail
  • AA: use #ef010d as the text (4.68:1)
  • AAA: use #fe626a as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d0010b as the background.

Brands using this color

Fonts for this mood

#d0010b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d0010b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d0010b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d0010b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md