Color

#cc1940

#cc1940
hex#cc1940
rgbrgb(204, 25, 64)
hslhsl(347, 78%, 45%)
oklchoklch(0.544 0.206 17.7)
Closest name: Akari Red (#c90b42)Relative luminance 0.139

Colors that go with #cc1940

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#19cca5

#cc199a · #cc4c19

#40cc19 · #1940cc

Split-complementary

Open in tool →

#19cc4c · #199acc

#9acc19 · #19cca5 · #4c19cc

Contrast

#cc1940 as textRatioAAAA largeAAAFix
Aaon white
5.55:1passpassfail
  • AAA: use #ac1536 as the text (7.2:1)
Aaon black
3.78:1failpassfail
  • AA: use #e31c47 as the text (4.52:1)
  • AAA: use #ed6e89 as the text (7.19:1)
  • AA: or shift the background to #e8e8e8 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cc1940 as the background.

Brands using this color

Fonts for this mood

#cc1940 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cc1940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cc1940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cc1940-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md