Color

#ca4974

#ca4974
hex#ca4974
rgbrgb(202, 73, 116)
hslhsl(340, 55%, 54%)
oklchoklch(0.592 0.167 3.1)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1858

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49ca9f

#ca49b5 · #ca5f49

#74ca49 · #4974ca

Split-complementary

Open in tool →

#49ca5f · #49b5ca

#b5ca49 · #49ca9f · #5f49ca

Contrast

#ca4974 as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #c94571 as the text (4.59:1)
  • AAA: use #9e2e53 as the text (7.07:1)
  • AA: or shift the background to #050505 (4.58:1)
Aaon black
4.72:1passpassfail
  • AAA: use #d87998 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ca4974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ca4974 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ca4974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ca4974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ca4974-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md