Color

#c5344a

#c5344a
hex#c5344a
rgbrgb(197, 52, 74)
hslhsl(351, 58%, 49%)
oklchoklch(0.552 0.181 17.2)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1482

Colors that go with #c5344a

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34c5b0

#c53493 · #c56734

#4ac534 · #344ac5

Split-complementary

Open in tool →

#34c567 · #3493c5

#93c534 · #34c5b0 · #6734c5

Contrast

#c5344a as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #a12b3d as the text (7.17:1)
Aaon black
3.96:1failpassfail
  • AA: use #cd4256 as the text (4.51:1)
  • AAA: use #dc7a89 as the text (7.19:1)
  • AA: or shift the background to #ededed (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c5344a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c5344a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c5344a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c5344a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c5344a-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md