Color

#c53448

#c53448
hex#c53448
rgbrgb(197, 52, 72)
hslhsl(352, 58%, 49%)
oklchoklch(0.551 0.181 18)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1479

Colors that go with #c53448

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34c5b2

#c53490 · #c56a34

#48c534 · #3448c5

Split-complementary

Open in tool →

#34c56a · #3490c5

#90c534 · #34c5b2 · #6a34c5

Contrast

#c53448 as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #a12b3b as the text (7.18:1)
Aaon black
3.96:1failpassfail
  • AA: use #cd4254 as the text (4.5:1)
  • AAA: use #dc7a87 as the text (7.18:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c53448 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c53448 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c53448
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c53448 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c53448-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md