Color

#c43631

#c43631
hex#c43631
rgbrgb(196, 54, 49)
hslhsl(2, 60%, 48%)
oklchoklch(0.548 0.18 27)
Closest name: Bento Box (#cc363c)Relative luminance 0.146

Colors that go with #c43631

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31bfc4

#c43176 · #c47f31

#31c436 · #3631c4

Split-complementary

Open in tool →

#31c47f · #3176c4

#76c431 · #31bfc4 · #7f31c4

Contrast

#c43631 as textRatioAAAA largeAAAFix
Aaon white
5.36:1passpassfail
  • AAA: use #a32d29 as the text (7.08:1)
Aaon black
3.92:1failpassfail
  • AA: use #cf443f as the text (4.55:1)
  • AAA: use #dd7c78 as the text (7.23:1)
  • AA: or shift the background to #ededed (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c43631 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c43631 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c43631
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c43631 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c43631-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md