Color

#b4312d

#b4312d
hex#b4312d
rgbrgb(180, 49, 45)
hslhsl(2, 60%, 44%)
oklchoklch(0.515 0.168 26.8)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1209

Colors that go with #b4312d

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b4312d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2dafb4

#b42d6c · #b4752d

#2db431 · #312db4

Split-complementary

Open in tool →

#2db475 · #2d6cb4

#6cb42d · #2dafb4 · #752db4

Contrast

#b4312d as textRatioAAAA largeAAAFix
Aaon white
6.14:1passpassfail
  • AAA: use #a32d29 as the text (7.08:1)
Aaon black
3.42:1failpassfail
  • AA: use #cf443f as the text (4.55:1)
  • AAA: use #dd7c78 as the text (7.23:1)
  • AA: or shift the background to #dedede (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b4312d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b4312d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b4312d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b4312d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b4312d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md