Color

#c40e29

#c40e29
hex#c40e29
rgbrgb(196, 14, 41)
hslhsl(351, 87%, 41%)
oklchoklch(0.521 0.205 23.3)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1221

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ec4a8

#c40e84 · #c44d0e

#29c40e · #0e29c4

Split-complementary

Open in tool →

#0ec44d · #0e84c4

#84c40e · #0ec4a8 · #4d0ec4

Contrast

#c40e29 as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #b00c25 as the text (7.18:1)
Aaon black
3.44:1failpassfail
  • AA: use #ea1031 as the text (4.62:1)
  • AAA: use #f4667c as the text (7.04:1)
  • AA: or shift the background to #dedede (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40e29 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40e29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40e29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40e29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40e29-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md