Color

#c40e84

#c40e84
hex#c40e84
rgbrgb(196, 14, 132)
hslhsl(321, 87%, 41%)
oklchoklch(0.545 0.223 349.1)
Closest name: mediumvioletred (#c71585)Relative luminance 0.1372

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ec44d

#a80ec4 · #c40e29

#84c40e · #0e84c4

Split-complementary

Open in tool →

#29c40e · #0ec4a8

#c4a80e · #0ec44d · #0e29c4

Contrast

#c40e84 as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #a70c71 as the text (7.16:1)
Aaon black
3.74:1failpassfail
  • AA: use #db0f94 as the text (4.51:1)
  • AAA: use #f45dbf as the text (7.16:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40e84 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40e84 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40e84
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40e84 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40e84-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md