Color

#c23d29

#c23d29
hex#c23d29
rgbrgb(194, 61, 41)
hslhsl(8, 65%, 46%)
oklchoklch(0.551 0.173 31.4)
Closest name: Rust (#b7410e)Relative luminance 0.1497

Colors that go with #c23d29

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29adc2

#c22961 · #c28a29

#29c23d · #3d29c2

Split-complementary

Open in tool →

#29c28a · #2961c2

#61c229 · #29adc2 · #8a29c2

Contrast

#c23d29 as textRatioAAAA largeAAAFix
Aaon white
5.26:1passpassfail
  • AAA: use #a03322 as the text (7.02:1)
Aaon black
3.99:1failpassfail
  • AA: use #d2432d as the text (4.58:1)
  • AAA: use #e07b6c as the text (7.22:1)
  • AA: or shift the background to #f0f0f0 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c23d29 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c23d29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c23d29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c23d29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c23d29-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md