Color

#bf404a

#bf404a
hex#bf404a
rgbrgb(191, 64, 74)
hslhsl(355, 50%, 50%)
oklchoklch(0.554 0.162 19.7)
Closest name: Bento Box (#cc363c)Relative luminance 0.1524

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bfb5

#bf408a · #bf7540

#4abf40 · #404abf

Split-complementary

Open in tool →

#40bf75 · #408abf

#8abf40 · #40bfb5 · #7540bf

Contrast

#bf404a as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #9d343d as the text (7.02:1)
Aaon black
4.05:1failpassfail
  • AA: use #c44f59 as the text (4.61:1)
  • AAA: use #d47d84 as the text (7.07:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf404a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf404a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf404a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf404a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf404a-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md