Color

#7540bf

#7540bf
hex#7540bf
rgbrgb(117, 64, 191)
hslhsl(265, 50%, 50%)
oklchoklch(0.504 0.189 298.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1121

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8abf40

#404abf · #b540bf

#bf7540 · #40bf75

Split-complementary

Open in tool →

#bfb540 · #4abf40

#bf404a · #8abf40 · #40bfb5

Contrast

#7540bf as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #6e3cb4 as the text (7.07:1)
Aaon black
3.24:1failpassfail
  • AA: use #8b5ec9 as the text (4.54:1)
  • AAA: use #a988d7 as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7540bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7540bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7540bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7540bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7540bf-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md