Color

#bf0d40

#bf0d40
hex#bf0d40
rgbrgb(191, 13, 64)
hslhsl(343, 87%, 40%)
oklchoklch(0.515 0.201 15.2)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1173

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dbf8c

#bf0d98 · #bf340d

#40bf0d · #0d40bf

Split-complementary

Open in tool →

#0dbf34 · #0d98bf

#98bf0d · #0dbf8c · #340dbf

Contrast

#bf0d40 as textRatioAAAA largeAAAFix
Aaon white
6.27:1passpassfail
  • AAA: use #b00c3b as the text (7.09:1)
Aaon black
3.35:1failpassfail
  • AA: use #e5104c as the text (4.51:1)
  • AAA: use #f4668f as the text (7.14:1)
  • AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf0d40 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0d40-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md