Color

#0d98bf

#0d98bf
hex#0d98bf
rgbrgb(13, 152, 191)
hslhsl(193, 87%, 40%)
oklchoklch(0.633 0.118 224.8)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.263

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf340d

#0dbf8c · #0d40bf

#bf0d98 · #98bf0d

Split-complementary

Open in tool →

#bf0d40 · #bf8c0d

#8c0dbf · #bf340d · #40bf0d

Contrast

#0d98bf as textRatioAAAA largeAAAFix
Aaon white
3.35:1failpassfail
  • AA: use #0b7e9d as the text (4.68:1)
  • AAA: use #085f77 as the text (7.21:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.26:1passpassfail
  • AAA: use #0ea4cd as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0d98bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0d98bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0d98bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0d98bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0d98bf-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md