Color

#bd323c

#bd323c
hex#bd323c
rgbrgb(189, 50, 60)
hslhsl(356, 58%, 47%)
oklchoklch(0.534 0.175 21.8)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bdb4

#bd3281 · #bd6f32

#3cbd32 · #323cbd

Split-complementary

Open in tool →

#32bd6f · #3281bd

#81bd32 · #32bdb4 · #6f32bd

Contrast

#bd323c as textRatioAAAA largeAAAFix
Aaon white
5.7:1passpassfail
  • AAA: use #a12b33 as the text (7.22:1)
Aaon black
3.69:1failpassfail
  • AA: use #ce464f as the text (4.61:1)
  • AAA: use #dc7a81 as the text (7.14:1)
  • AA: or shift the background to #e6e6e6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd323c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd323c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd323c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd323c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd323c-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md