Color

#ad2e37

#ad2e37
hex#ad2e37
rgbrgb(173, 46, 55)
hslhsl(356, 58%, 43%)
oklchoklch(0.501 0.163 21.7)
Closest name: Amore (#ae2f48)Relative luminance 0.1111

Colors that go with #ad2e37

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2eada5

#ad2e76 · #ad652e

#37ad2e · #2e37ad

Split-complementary

Open in tool →

#2ead65 · #2e76ad

#76ad2e · #2eada5 · #652ead

Contrast

#ad2e37 as textRatioAAAA largeAAAFix
Aaon white
6.52:1passpassfail
  • AAA: use #a12b33 as the text (7.22:1)
Aaon black
3.22:1failpassfail
  • AA: use #ce464f as the text (4.61:1)
  • AAA: use #dc7a81 as the text (7.14:1)
  • AA: or shift the background to #d9d9d9 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad2e37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad2e37 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad2e37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad2e37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad2e37-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md