Color

#323cbd

#323cbd
hex#323cbd
rgbrgb(50, 60, 189)
hslhsl(236, 58%, 47%)
oklchoklch(0.44 0.198 271.6)
Closest name: Denim (#2243b6)Relative luminance 0.0758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdb432

#3281bd · #6f32bd

#bd323c · #3cbd32

Split-complementary

Open in tool →

#bd6f32 · #81bd32

#bd3281 · #bdb432 · #32bd6f

Contrast

#323cbd as textRatioAAAA largeAAAFix
Aaon white
8.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #626ad5 as the text (4.54:1)
  • AAA: use #8a90e0 as the text (7.15:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ededed (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323cbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323cbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323cbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323cbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323cbd-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md