Color

#bd2900

#bd2900
hex#bd2900
rgbrgb(189, 41, 0)
hslhsl(13, 100%, 37%)
oklchoklch(0.52 0.189 33.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.124

Colors that go with #bd2900

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0094bd

#bd0035 · #bd8700

#00bd29 · #2900bd

Split-complementary

Open in tool →

#00bd87 · #0035bd

#35bd00 · #0094bd · #8700bd

Contrast

#bd2900 as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #a82400 as the text (7.2:1)
Aaon black
3.48:1failpassfail
  • AA: use #e03100 as the text (4.61:1)
  • AAA: use #ff6338 as the text (7.09:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2900 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2900 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2900
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2900 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2900-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md