Color

#bd002f

#bd002f
hex#bd002f
rgbrgb(189, 0, 47)
hslhsl(345, 100%, 37%)
oklchoklch(0.505 0.203 20.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd8e

#bd008e · #bd2f00

#2fbd00 · #002fbd

Split-complementary

Open in tool →

#00bd2f · #008ebd

#8ebd00 · #00bd8e · #2f00bd

Contrast

#bd002f as textRatioAAAA largeAAAFix
Aaon white
6.55:1passpassfail
  • AAA: use #b3002d as the text (7.11:1)
Aaon black
3.2:1failpassfail
  • AA: use #eb003b as the text (4.6:1)
  • AAA: use #ff5c85 as the text (7.12:1)
  • AA: or shift the background to #d6d6d6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd002f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd002f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd002f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd002f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd002f-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md