Color

#b3002d

#b3002d
hex#b3002d
rgbrgb(179, 0, 45)
hslhsl(345, 100%, 35%)
oklchoklch(0.485 0.195 19.8)
Closest name: Akai Red (#bc012e)Relative luminance 0.0977

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00b386

#b30086 · #b32d00

#2db300 · #002db3

Split-complementary

Open in tool →

#00b32d · #0086b3

#86b300 · #00b386 · #2d00b3

Contrast

#b3002d as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #eb003b as the text (4.6:1)
  • AAA: use #ff5c85 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b3002d as the background.

Brands using this color

Fonts for this mood

#b3002d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b3002d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b3002d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b3002d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md