Color

#bd002c

#bd002c
hex#bd002c
rgbrgb(189, 0, 44)
hslhsl(346, 100%, 37%)
oklchoklch(0.505 0.203 21.1)
Closest name: Akai Red (#bc012e)Relative luminance 0.11

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd91

#bd008a · #bd3200

#2cbd00 · #002cbd

Split-complementary

Open in tool →

#00bd32 · #008abd

#8abd00 · #00bd91 · #3200bd

Contrast

#bd002c as textRatioAAAA largeAAAFix
Aaon white
6.56:1passpassfail
  • AAA: use #b3002a as the text (7.12:1)
Aaon black
3.2:1failpassfail
  • AA: use #eb0037 as the text (4.59:1)
  • AAA: use #ff5c82 as the text (7.11:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd002c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd002c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd002c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd002c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd002c-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md