Color

#7a001d

#7a001d
hex#7a001d
rgbrgb(122, 0, 29)
hslhsl(346, 100%, 24%)
oklchoklch(0.367 0.147 19.1)
Closest name: Evil Forces (#770022)Relative luminance 0.0423

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#007a5e

#7a005a · #7a2100

#1d7a00 · #001d7a

Split-complementary

Open in tool →

#007a21 · #005a7a

#5a7a00 · #007a5e · #21007a

Contrast

#7a001d as textRatioAAAA largeAAAFix
Aaon white
11.38:1passpasspassPasses AAA — no fix needed.
Aaon black
1.85:1failfailfail
  • AA: use #eb0037 as the text (4.59:1)
  • AAA: use #ff5c82 as the text (7.11:1)
  • AA: or shift the background to #a3a3a3 (4.51:1)
  • AAA: or shift the background to #cccccc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a001d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a001d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a001d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a001d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a001d-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md