Color

#bb072b

#bb072b
hex#bb072b
rgbrgb(187, 7, 43)
hslhsl(348, 93%, 38%)
oklchoklch(0.502 0.199 21.7)
Closest name: Akai Red (#bc012e)Relative luminance 0.1089

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07bb97

#bb0785 · #bb3d07

#2bbb07 · #072bbb

Split-complementary

Open in tool →

#07bb3d · #0785bb

#85bb07 · #07bb97 · #3d07bb

Contrast

#bb072b as textRatioAAAA largeAAAFix
Aaon white
6.61:1passpassfail
  • AAA: use #b10629 as the text (7.17:1)
Aaon black
3.18:1failpassfail
  • AA: use #ec0936 as the text (4.66:1)
  • AAA: use #f96280 as the text (7.09:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb072b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb072b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb072b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb072b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb072b-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md