Color

#072bbb

#072bbb
hex#072bbb
rgbrgb(7, 43, 187)
hslhsl(228, 93%, 38%)
oklchoklch(0.396 0.222 264.6)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0536

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb9707

#0785bb · #3d07bb

#bb072b · #2bbb07

Split-complementary

Open in tool →

#bb3d07 · #85bb07

#bb0785 · #bb9707 · #07bb3d

Contrast

#072bbb as textRatioAAAA largeAAAFix
Aaon white
10.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #4468f8 as the text (4.58:1)
  • AAA: use #7590fa as the text (7.13:1)
  • AA: or shift the background to #adadad (4.52:1)
  • AAA: or shift the background to #d9d9d9 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072bbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072bbb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072bbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072bbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072bbb-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md