Color

#bb0240

#bb0240
hex#bb0240
rgbrgb(187, 2, 64)
hslhsl(340, 98%, 37%)
oklchoklch(0.505 0.201 14)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.1098

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02bb7d

#bb029c · #bb2102

#40bb02 · #0240bb

Split-complementary

Open in tool →

#02bb21 · #029cbb

#9cbb02 · #02bb7d · #2102bb

Contrast

#bb0240 as textRatioAAAA largeAAAFix
Aaon white
6.57:1passpassfail
  • AAA: use #b1023c as the text (7.13:1)
Aaon black
3.2:1failpassfail
  • AA: use #e8024f as the text (4.55:1)
  • AAA: use #fd5d93 as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb0240 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb0240 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb0240
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb0240 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb0240-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md